Focus: Outline a real-world challenge using one striking statistic.
Problem-Solution Bias – Audiences engage more with solvable problems.
Example Statistic: “Did you know 70% of people in rural areas still lack access to
clean drinking water?”
Focus: Introduce the changemaker’s story and the work they’re doing to address the issue.
Empathy Mapping – Human stories evoke stronger emotional connections.
Example Statistic: “Through this initiative, 200,000 families have already been
impacted.”
Focus: Present tangible results, case studies, or evidence of success using two
realistic stats.
Proof Bias – Audiences are more likely to believe when they see measurable results.
Example Statistic 1: “In just one year, literacy rates in this community rose by 30%.”
Example Statistic 2: “90% of participants in our program found employment within
6 months.”
Focus: End with a compelling CTA that inspires viewers to act (donate, share, or
participate).
Recency Effect – People remember the end of an interaction vividly.
Example CTA: “Join us in creating a future where no one is left behind. One share
could inspire a thousand others.”
Start your journey by filling out a simple registration form. Provide your details, social impact story, and the work you’re doing to create change. This step ensures that we understand your mission and align it with our storytelling platform.
Once registered, our team reviews your submission and shortlists changemakers whose stories align with S.H.I.N.E.’s impact-driven approach. We work closely with you to highlight key moments, challenges, and achievements in your journey.
After selection, our team schedules a pre-production meeting to discuss locations, visuals, and key messaging. We ensure that the story is represented authentically while keeping the storytelling engaging and powerful.
Our professional videography team captures your journey through high-quality storytelling techniques. Whether it’s at your workplace, in the community, or a significant location, we bring your impact to life with powerful visuals and narratives.
The footage is carefully edited to create an inspiring and emotionally engaging video. Sponsors and partners supporting the cause are seamlessly integrated, ensuring maximum visibility while maintaining the authenticity of your story.
Once your video is ready, it is launched across multiple digital platforms, including YouTube, Instagram, and LinkedIn, reaching a vast global audience. Our team also supports media outreach, sponsorship opportunities, and event showcases to amplify your impact.
